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ATS Keywords for
New Business Development Director (Agency-Side) Resumes

20 terms across 5 groups, from our 2026 research into how recruiters actually source New Business Development Director (Agency-Side) candidates. Recruiter and ATS searches match exact strings — carry the terms your real experience supports, in the wording the posting uses. Never list a term you couldn't back up in an interview: keyword stuffing fails the interview it wins.

The New Business Development Director (Agency-Side) keyword bank

Titles & variants

  • New Business Development Director
  • New Business Director
  • Growth Director
  • VP New Business

Credentials

  • 4A's new business training
  • Winmo prospecting certification

Platforms & software

  • Winmo
  • SalesIntel
  • Salesforce
  • COMvergence

Channel/discipline vocabulary

  • pitch leadership
  • RFP response
  • RFI response
  • new-logo acquisition
  • agency-of-record win
  • capabilities presentation

Quantified outcomes

  • new-business revenue won
  • pitch win rate
  • logos landed
  • pipeline value managed

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Your next step

Check which of these your resume already has

Copy the terms that are genuinely true of your experience, then run the free match checker — it shows exactly which of the posting's terms your resume covers and which are missing.

How recruiters use these terms

Recruiters run Boolean searches that OR together title variants and AND them with must-have skills, then ATS platforms rank applications by how literally the resume matches the posting. That's why the exact product name, certification code, or title variant matters: "SIEM experience" doesn't match a search for a specific platform name, and a title variant you never carry is a search that never finds you. Work the honest terms into your headline, summary, skills block, and experience bullets — placement near the top of page one carries more weight than repetition.

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