Hospitality Marketing Manager / Director of Marketing (Hotel)
Sample Resume & ATS Keywords
Hospitality marketing manager postings at hotel groups increasingly screen for named digital-marketing platforms — Google Analytics 4, Sojern, Cvent — and direct-booking and OTA-channel vocabulary before a director of marketing reviews the resume. As hotel brands push to reduce OTA commission dependency, recruiters run Boolean searches combining the title with "direct booking" and named platforms, so a resume that only says "managed hotel marketing" rarely surfaces. The example below shows how to phrase direct-booking revenue growth, campaign ROI, and OTA-cost reduction so both the parser and a marketing director recognize them.
All sample resume content on this page is original and illustrative — fictional candidates, realistic numbers. Use it as a pattern, not a template to copy verbatim.
Sample Hospitality Marketing Manager / Director of Marketing (Hotel) resume summary
What a parseable, keyword-complete professional summary looks like for this role:
Hospitality Marketing Manager (Certified Hospitality Digital Marketer, AHLEI) with 6 years driving digital marketing and e-commerce strategy for a 3-property regional hotel group. Owns SEO/SEM, OTA channel management, and loyalty campaign strategy using Google Analytics 4, Sojern, and HubSpot, consistently growing direct-booking revenue while reducing OTA commission spend. Manages a $650K annual paid-media budget across brand.com and third-party channels.
Sample achievement bullets that pass ATS screening
Each bullet follows the pattern recruiters and parsers reward: exact keywords, a specific action, and a quantified outcome.
- Grew direct-booking revenue 28% year-over-year across a 3-property portfolio by rebuilding the brand.com booking funnel and SEO strategy.
- Reduced OTA commission spend $240,000 annually by shifting 9 points of booking mix from third-party channels to direct, tracked in Google Analytics 4.
- Managed a $650,000 annual paid-media budget across Sojern, Meta, and Google Ads, achieving a 4.2x average campaign ROAS.
- Improved brand.com conversion rate from 1.8% to 2.9% through landing-page redesign and A/B testing across booking-flow steps.
- Built and executed a loyalty re-engagement email campaign in HubSpot reaching 45,000 past guests, driving $380,000 in attributable rebooking revenue.
- Led SEO strategy that grew organic search traffic to brand.com 41% over 18 months, reducing paid-search dependency for top booking keywords.
- Launched a metasearch and OTA-parity monitoring program, correcting rate-parity violations that were costing an estimated $95,000 annually in lost direct bookings.
- Managed social media and influencer partnerships generating 3.2M impressions annually, contributing to a measurable lift in branded search volume.
ATS keyword bank for Hospitality Marketing Manager / Director of Marketing (Hotel) resumes
From our 2026 research into recruiter sourcing behavior for this role. Recruiter and ATS searches match exact strings — carry the terms your real experience supports, in the wording the posting uses.
| Keyword group | Terms recruiters search |
|---|---|
| Titles & variants | Hospitality Marketing Manager · Director of Marketing (Hotel/Resort) · Digital Marketing Manager, Hospitality · Brand Marketing Manager (Hospitality) · Marketing & E-Commerce Manager |
| Credentials/certifications | Certified Hospitality Digital Marketer (CHDM), AHLEI · Google Analytics/Google Ads certification · HubSpot Marketing certification · HSMAI Digital Marketing certification · Meta Blueprint certification |
| Platforms & software | Google Analytics 4 · Sojern · Cvent · HubSpot · Opera PMS/CRM integration |
| Domain/technical vocabulary | OTA channel management · Direct booking conversion strategy · SEO/SEM for hospitality · Brand.com website performance · Guest segmentation and loyalty campaigns |
| Quantified outcomes | Direct booking revenue growth · Website conversion rate improvement · OTA commission cost reduction · Campaign ROI/ROAS · Email/loyalty engagement growth |
Hospitality Marketing Manager / Director of Marketing (Hotel) resume formatting: do this, not that
Do
- Quantify direct-booking revenue growth and OTA commission savings — these are the two figures hospitality marketing recruiters scan for first.
- Name your platforms exactly: Google Analytics 4, Sojern, Cvent, HubSpot — not "digital marketing tools".
- State paid-media budget size and ROAS/ROI — commercial accountability is a key differentiator in this role.
- Include conversion-rate improvement on the booking funnel — it's a direct, verifiable e-commerce metric.
- List the CHDM credential if held — it's increasingly named directly in hospitality marketing postings.
Don't
- Don't write "managed hotel marketing" without revenue, budget, or conversion-rate figures attached.
- Don't omit named platforms — "digital marketing experience" fails exact-match searches against Sojern or GA4.
- Don't leave out OTA-cost or channel-mix results — reducing distribution cost is a top priority for hotel marketing leadership.
- Don't describe campaigns without ROI/ROAS — impressions or reach alone won't satisfy a commercially minded recruiter.
- Don't skip loyalty or CRM campaign experience if you have it — repeat-guest revenue is increasingly weighted in postings.
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