Catering Sales Manager / Director of Sales (Hospitality)
Sample Resume & ATS Keywords
Hotel and venue catering sales postings are screened through corporate ATS platforms for named sales-and-catering systems like Delphi FDC or Tripleseat, CMP or CHSP credentials, and revenue-booked vocabulary before a director of sales reviews a candidate. Boolean searches commonly combine the title with "Delphi" or "Cvent" and "RFP conversion", so a resume that only says "sold catering events" rarely clears the filter. The example below shows how to phrase BEO management, revenue-booked results, and conversion rates so both the parser and a director of sales recognize them.
All sample resume content on this page is original and illustrative — fictional candidates, realistic numbers. Use it as a pattern, not a template to copy verbatim.
Sample Catering Sales Manager / Director of Sales (Hospitality) resume summary
What a parseable, keyword-complete professional summary looks like for this role:
Catering Sales Manager (Certified Hospitality Sales Professional) with 6 years booking social, corporate, and wedding catering for a 400-room convention hotel. Manages the full sales cycle from lead generation through BEO execution in Delphi FDC and Cvent, consistently exceeding annual catering revenue targets. Builds repeat-client relationships through disciplined site inspections and upsell menu packaging.
Sample achievement bullets that pass ATS screening
Each bullet follows the pattern recruiters and parsers reward: exact keywords, a specific action, and a quantified outcome.
- Booked $3.4M in annual catering and banquet revenue against a $2.9M target, exceeding goal by 17% for 2 consecutive years.
- Converted 38% of inbound RFPs to signed contracts, 12 points above the property's prior 3-year average, by rebuilding proposal turnaround time to under 24 hours.
- Managed the full BEO lifecycle in Delphi FDC for 180+ events annually, maintaining a client-facing error rate under 1%.
- Grew average banquet check 19% through structured upsell packages covering premium bar, AV, and décor add-ons.
- Secured 14 new corporate accounts generating $620,000 in first-year catering revenue through targeted prospecting and site-inspection follow-up.
- Negotiated vendor and outside-supplier contracts for large-scale weddings and galas, improving margin 6 points on outsourced services.
- Maintained a 72% repeat and referral booking rate among past clients through proactive post-event follow-up and relationship management.
- Trained 3 junior catering coordinators on Delphi FDC workflow and BEO accuracy, cutting departmental BEO revision rate by 30%.
ATS keyword bank for Catering Sales Manager / Director of Sales (Hospitality) resumes
From our 2026 research into recruiter sourcing behavior for this role. Recruiter and ATS searches match exact strings — carry the terms your real experience supports, in the wording the posting uses.
| Keyword group | Terms recruiters search |
|---|---|
| Titles & variants | Catering Sales Manager · Director of Catering · Catering & Events Sales Manager · Banquet Sales Manager · Catering and Conference Services Manager |
| Credentials/certifications | Certified Meeting Professional (CMP) · Certified Hospitality Sales Professional (CHSP), HSMAI · Certified Sales Executive (CSE) · AHLEI Sales and Marketing certification · ServSafe Alcohol certification |
| Platforms & software | Delphi FDC · Cvent · Salesforce · Opera Sales & Catering · Tripleseat |
| Domain/technical vocabulary | BEO (banquet event order) management · Contract negotiation and attrition clauses · Lead generation and prospecting · Menu/package upselling · Site inspections and RFP response |
| Quantified outcomes | Annual catering revenue booked · Average check/covers increase · Conversion rate on RFPs · Repeat-client booking rate · Upsell revenue per event |
Catering Sales Manager / Director of Sales (Hospitality) resume formatting: do this, not that
Do
- Name your sales-and-catering system exactly: Delphi FDC, Cvent, Tripleseat — not "catering software".
- Quantify annual catering revenue booked against target — this is the single most-scanned figure for this role.
- State RFP conversion rate explicitly — it signals sales effectiveness more precisely than lead volume alone.
- List CMP or CHSP credentials by full name if held — hospitality sales postings increasingly name these directly.
- Include repeat-client and referral booking rate — retention is a strong secondary signal recruiters look for.
Don't
- Don't write "managed catering sales" without a revenue figure or target attached — scope must be quantified.
- Don't omit the BEO process — naming banquet event order management signals operational fluency, not just selling ability.
- Don't leave RFP or proposal-turnaround metrics out — response speed is a commonly cited differentiator in postings.
- Don't describe upsell work generically — name the package categories and the average-check increase.
- Don't skip vendor-negotiation experience if you have it — margin improvement on outside suppliers is a valued, quantifiable skill.
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